TO THE MOON & BACK
Logo Design and Business Cards
Sarah Urech is a wedding photographer based in Switzerland, who contacted me a few months ago to design a new logo and business cards for her. She's seen my watercolour moons on Instagram and fell love with a specific one called 'Desert Moon'. She initially wanted the Desert Moon to be the main brand element of her logo, but after a couple of play-arounds I realized the watercolour moon would cause too much distraction in the end. So I offered her a couple of logo options that integrated the look of a moon by working with textures and colours, but using only one colour and fewer details to not distract from the logo.
It was such a joy to work with her and come up with below concept for her logo and business card.